What is a 404 report?

SUMMARY

404 errors simply mean users have tried to click on nonexistent links.
How can users click on nonexistent links? This happens from at least five possible paths.
A 404 report is your "open sesame" to review costly visitor errors.
Take a retrospective look over 90 days.

When you see '404,' it means you've landed on a page by error. This often happens when visitors follow short links that don't exist. A 404 report covers the last 90 days and is a comprehensive tool that lists all the 'not found' instances of short links in your account. In short, it provides a thorough overview of the errors, giving you confidence in the system's ability to track and report costly diversions. Reasons that 404 errors are generated include:

Bots fishing for pages by trying various non-existent link names.

Situations where visitors try to enter the link manually and make a mistake.

Typos involving case-sensitive short hashes

Unintended consequences of editing (updating links can make the old ones invalid)/li>

Expired link issues